Books and Movies Reviews

Film Trailers

How do the Film Trailers for Mission Impossible 2
and X-Men Persuade an Audience to View the film?

These two films are now Box Office Hits- but why? Somehow the film companies have persuaded an audience to pay £4.00 of their hard-earned cash to go into a cinema and see the film. The film companies have created a trailer for the two films, which encapsulates the essence of the film without giving too much away. Is this hard to do and how did the film companies do this? When a film company makes a movie just like any other business venture they are trying to make money. Everyone likes cash in their hand to do whatever they want. The difference is we are talking about an international venture costing millions and millions of pounds with a lot at stake. This causes the film companies to pull out all the stops, to try and put in the big names, lots of action and everything that pleases the audience. This is exactly what Mission Impossible 2 and X-Men have done.

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Mission Impossible. When these two words are spoken we immediately say: "Your Mission, If you choose to accept it…" and "This message will self-destruct in 5 seconds…" This is what the film company tries to get across. It still keeps the original ideas of the hit sixties T.V. show while modernising it and keeping up with the times and adapting to the needs and requirements of today's audience. The Universal Selling Points (USP's) are numerous; it's a sequel to a successful film, Tom Cruise, Martial Arts and John Woo.
In the trailer they use music very effectively, they hire in the world's most popular (and arguably worst) band, "Limp Bizkit" to play their hit song "Take a look around", but don't let the title mislead you, it has been specially created for use on the Mission Impossible film. Another leading band "Metallica" appear in the movie with the song "I Disappear" but this so…

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